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As sales performance improves, many people are promoted to managerial positions or team leaders. Unlike individual sales, when you become a leader, you have to lead a team and create strategies, so many people struggle. When you hit a wall as a sales leader, one way to do so is to gain knowledge from reading. Here are some books that will teach you how to create a sales strategy. First, let's review the basics of "sales strategy" Before introducing books on sales strategies, I will first give a brief explanation of "sales strategies." What is a sales strategy? A sales strategy is a targeted approach to achieving sales goals, building a competitive advantage, and formulating a mid- to long-term plan .

We consider the direction to take and the methods of sales activities, and prepare and plan to achieve sales targets. We determine sales and profit margins, plan strategies for the market, products, targets, and operation methods, and create a sales strategy. Differences from sales tactics Sales tactics are essential when deciding on a sales strategy. The means and actions to realize the operations decided in the Singapore Email List sales strategy are called sales tactics. We decide on a basic flow (sales strategy) and combine multiple programs (sales tactics) to verify that the planned flow is being executed correctly. If one sales tactic has a flaw, it is necessary to review it in the sales strategy and take measures such as combining it with a new sales tactic.



If a sales strategy refers to the direction or scenario to be followed, then sales tactics refer to determining the team and players to execute the strategy and deciding on specific actions. Sales strategy is a higher concept than sales tactics, so if the strategy is not well-structured, no matter how good the tactics are, you will not get good results. Keeping the above basic sales knowledge in mind, choose a book on sales strategy. Recommended books to learn sales strategies To achieve your goals as a sales leader, you need to develop a more detailed sales strategy than when selling individually, and also train your subordinates. If you're having trouble developing a sales strategy or losing confidence as a leader, try referring to the following books.
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