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Google Search Console is a comprehensive tool that will allow you to correct errors and improve various aspects of your website. A free tool that is essential for webmasters when it comes to analyzing the performance of a site. Through the list of Google results, we can monitor the activity, performance, visibility and indexing of pages on a given website. In short, we will obtain very technical data and optimize the performance of the URLs on our website.

What is Google Search Console for?
Previously called Webmaster Tools, it is a tool that allows a website administrator to better understand how it works . In this way, you can get a better performance from the site, improving bulk email campaigns basic aspects such as SEO or indexing , among others. By detecting technical errors, we can modify the necessary elements that help us to perfect those essential aspects that Google takes into account. As soon as we tell Google which pages we want to make visible in search engines, the service will help you in the optimization of the website . Thus, it will show you which content is attractive, provide solutions for spam problems or keep your website away from interruptions.



On the other hand, the tool will help you see the interaction of your users with the site , queries made, traffic map, external links... In addition, it will allow you to know if the responsive design of your website is the ideal one. In fact, it could be said that this service is the ideal complement to Google Analytics . Unlike this, Google Search Console basically tells you what information the search engine has about your pages. This is invaluable information when it comes to correcting certain errors to improve your positioning in search engines.

Some of the functions and advantages that this service offers us are:

By showing us how our pages appear in the SERPs, we can improve their appearance in search engines.
Allows you to establish the sitemap of the website
Helps you understand Google's Index
Allows us to make improvements to our HTML
It helps your link building strategy , since you will know which websites link to yours, the most linked pages and detailed information about various links.
It will show you data so that you know how users reach your website . Which is undoubtedly a fundamental aspect to increase organic traffic.
Search engine optimization thanks to the crawling of a web page, something that this platform also allows you to do.
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